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There's much more to Jess and Little Bee Bakes than sweet treats. I talk to Jess about testing the market, growing a subscription service and fighting anxiety.
Many of us know the old 'features and benefits' drill, but can we take it further than that?
OK, so I'm not dramatically deleting my profile and declaring Facebook dead (everyone loves declaring a marketing channel dead now and then). Facebook is still
Read how marshmallow queen and food entrepreneur, Natalie Kinmond started her food business.
Fear can build quickly and easily in the world of business and marketing, particularly when we’re trying to predict what will happen in the future. Here's four tips on how to deal with the fear.
What's your place in the market? What do you stand for? Why are you different?
Working with freelancers and agencies can be tricky, but outsourcing your work to those who are the experts can be the best thing to move your business forward. So what's the best way to make sure it's a win-win for all?
New to social media, or you think you could use it better? Here are some quick, basic tips to cover off..
Strategy: Is it long? Is it complicated? Is it boring? Is it a specialist skill? Is it really necessary?
What is a marketing strategy anyway?
Seven tips to consider before ploughing time and money into social media
Forget Love Letters. Send true love; send cake.
Knowing your value: What do people really buy from you?
Why I'm 'quitting' Facebook