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Forget Love Letters. Send true love: send cake.
Why I'm 'quitting' Facebook
What happens when you mix a creative northerner, passion and marshmallows? You get a pretty sweet bu
Finding your USP: It's not about being the best
What's your place in the market? What do you stand for? Why are you different?
What is a marketing strategy?
Strategy: Is it long? Is it complicated? Is it boring? Is it a specialist skill? Is it really necessary? What is a marketing strategy anyw
Creating a logo? Why a marketing strategy will help
For some people, I'm sure the idea of writing a marketing strategy is boring or unnecessary. It is much more fun to jump straight into t
Cutting through the noise in marketing
Cutting through the noise is one of a marketer's key challenges. It’s ironic therefore that my own peers create a deafening volume when