OPERATORS: WHAT MAKES THE 'PERFECT' PRODUCER?

Thank you for helping with this market research. 

I'm a marketer and would like to gather responses from select businesses so that producers can better understand from an operator's perspective, what makes a great producer and create an overall better mutual relationship. 

 

The results of this research will be shared with food and drink producers and potentially via Stacey Tillott Marketing marketing channels, but you or your business will not be named unless further explicit permission is sought from you by me. Your personal and business information will not be shared with or sold to any third party.

Your name and business name will not be shared with any third party. 

SELECTING GOODS / INGREDIENTS

Please rate the following in terms of importance when it comes to choosing goods / ingredients

TasteNot at all importantNot that importantSomewhat importantImportantVery importantTaste
QualityNot at all importantNot that importantSomewhat importantImportantVery importantQuality
Product meets current consumer trendNot at all importantNot that importantSomewhat importantImportantVery importantProduct meets current consumer trend
Versatility of useNot at all importantNot that importantSomewhat importantImportantVery importantVersatility of use
MarginNot at all importantNot that importantSomewhat importantImportantVery importantMargin
Product is uniqueNot at all importantNot that importantSomewhat importantImportantVery importantProduct is unique
Product is locally sourcedNot at all importantNot that importantSomewhat importantImportantVery importantProduct is locally sourced
Easy to source and work with supplier (wholesale or direct)Not at all importantNot that importantSomewhat importantImportantVery importantEasy to source and work with supplier (wholesale or direct)
Helps your business stand out from local competitionNot at all importantNot that importantSomewhat importantImportantVery importantHelps your business stand out from local competition
Helps your business attract new and repeat customersNot at all importantNot that importantSomewhat importantImportantVery importantHelps your business attract new and repeat customers

SOURCING GOODS

Of all the goods you purchase, how often do you buy direct from a producer?

NeverInfrequentlyOccasionallyOftenAlways

How would you prefer to source goods? (Select all that apply)

PRODUCERS SUPPORTING YOU

How well do you think producers understand your business in terms of how it works, your challenges, opportunities and your customers?

No understandingLittle understandingNot sureGood understandingExcellent understanding

How well do you think producers SHOULD understand your business in terms of how it works, your challenges and opportunities and your customers?

No understandingLittle understandingNot sureGood understandingExcellent understanding

What kind of support would you like to receive from producers?  (Tick any / all that apply)

Thank you for your help with this research. I really appreciate your time and input.